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What is Graphic Design?
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Dictionary.com defines it best, "the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect." |
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For years I've heard the argument (I think it was started by IT staff) that print designers can not design for the Web. I do not agree with this premise. Whether designing for print, outdoor, video, audio or the internet, the same principles apply.
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Creativity is a natural talent from deep within. It can't be taught however, it can be realized and harnessed. Graphic design utilizes creative instincts along with the "other side of the brain" producing what I call "Art with a Purpose." I've seen many Graphic Artists that were meerly what we used to call "Paste-Up Artists" back in the days of rubber cement. They, along with typesetters, rubber cement, Rubylith and X-Acto knives have long been replaced with personal computers. |
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Basically, we're not hear to just make it look pretty. We're here to successfully communicate visually, to convey an idea, sell a product or educate someone. |
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Every project is new. Every project has multiple solutions. We're here to explore them and offer the best professional solution based on education, experience and the specific needs of the project. If we do it - it will be unique to your business or product. We do not design using templates. Every job is a well planned one-of-a-kind endeavor. |
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I look forward to speaking with you. I am always available to discuss your options without any obligation. If Kraml Design doesn't take care of what your looking for I will happily point you in the right direction. |
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Paul Kraml
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